Products and Services
Marketing Strategy
The marketing committee put out a survey to residents of Ewa Beach in order to find out what qualities people most valued in their soap. The results were as follows - people preferred an oval shaped bar soap with a floral scent and light colors. Additionally, the top qualities people valued in a soap were the scent, how well it cleans, and a pleasant texture. The Essence Soap Company strives to meet all these needs and beyond.
We marketed our Sandalwood Vanilla and Midnight Wallflower bar soap products through two posters, both of which show our company’s connection to nature. One poster features hands holding our bar soap in a field of lavender while the other poster features our bar soap nestled in a leaf set against a waterfall backdrop. The posters are meant to reveal it as pure, gentle and most importantly the ability to feel fresh while using the essence bar soap. Our company slogan is simple - “clean, pure, natural”. This concise statement embodies the natural simplicity we hope to achieve in a world of fast paced complexity and a reminder of true beauty an individual holds.
We marketed our Sandalwood Vanilla and Midnight Wallflower bar soap products through two posters, both of which show our company’s connection to nature. One poster features hands holding our bar soap in a field of lavender while the other poster features our bar soap nestled in a leaf set against a waterfall backdrop. The posters are meant to reveal it as pure, gentle and most importantly the ability to feel fresh while using the essence bar soap. Our company slogan is simple - “clean, pure, natural”. This concise statement embodies the natural simplicity we hope to achieve in a world of fast paced complexity and a reminder of true beauty an individual holds.
For now, the Essence Soap Company has manufactured one soap product - Vanilla Petal bar soap. We created this soap with love and care for the environment and our customers. Our soap is guaranteed to cleanse skin while maintaining a pleasant, gentle aroma. The Sandalwood Vanilla Petal bar soap is made with crisco, water, lye and Sandalwood Sandalwood Vanilla scent. The Sandalwood Vanilla soap bar was made by measuring all the ingredients, which contain 100 g of water, 80 g of Crisco, 5 g of Sandalwood Vanilla scent and 25 g of lye.